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Build the business case for your circular initiative

This tool helps you build a solid business case for circular interventions. Use it to support decision-making at every stage of your initiative.

  • Educate your teams
  • Engage and convince internal stakeholders
  • Assess the added value of circular solutions
  • Analyse and improve your value chains

The initiative

Name it, describe today's situation, what you want to change, and where it sits in the value chain.

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Multi-select.

Define your circular business model

Use the Value Hill as a strategy tool: where does your initiative intervene?

The Value Hill maps a product's life: value is added on the way up (design, materials, manufacturing), preserved at the peak (use, repair, sharing), and recovered on the way down (reuse, refurbish, recycle). Where does your initiative intervene? Read the Circle Economy explainer ↗

Linear Value Hill: extraction, manufacturing, assembly and retail add value uphill (pre-use); the user sits at the peak (use); then value is destroyed downhill (post-use).
Linear: where most businesses are now
Circular Value Hill: value is added uphill (pre-use), peaks at use with repair and maintenance, and is retained downhill via reuse/redistribute, refurbish, remanufacture and recycle (post-use).
Circular: where you want to be

What circular business model(s) are you aiming to implement, and in which phase of the Value Hill? *

Expand a category to see the models. Select all that apply — combinations across categories are common.

Internal stakeholders to engage

We'll tailor a one-page pitch for each one you select.

Set a priority per stakeholder — high-priority pitches get more depth and sharper framing, low-priority ones stay tight. Leadership pitches also include the Ellen MacArthur Foundation's "How not to fail" pitfalls to stress-test the case.

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Known numbers (optional)

Fill only what you know. Use ranges if exact figures are sensitive.

Input mode:
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Stage of the initiative

Helps calibrate ambition vs evidence in the generated pitches.

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